Insights

Brand, growth, and digital strategy

Guides and opinions on building brands, telling the story, and getting found. Written by the people doing the work.

Insights
Brand

Branding Strategy: The ultimate guide for building a strong brand

In today’s competitive market, brand strategy is far more than just a trendy term—it forms the essential foundation for how your business is perceived, builds trust, and drives growth. A well-crafted brand strategy enhances visibility, aligns internal teams, and generates lasting value. The way people perceive your brand is heavily influenced by the clarity and consistency of your brand strategy. Establishing a strong strategy from the outset is vital, as it lays the groundwork for all successful branding initiatives. To ensure its effectiveness, brand strategy should be informed by market research to align with consumer needs and competition.

October 22, 2025
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Signals
Energy

Saudi Arabia Stopped Calling Solar 'Clean Energy.' American Companies Should Too.

Saudi Arabia went from zero renewable capacity in 2020 to 12 gigawatts of solar by the end of 2025. The reason has nothing to do with sustainability reports or carbon commitments.

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Design

Solar Design Systems: How Energy Teams Scale UX, Content, and Delivery

The solar industry is scaling fast—and software has to keep up. As portfolios expand, teams need a common system to design, ship, and evolve experiences across sites, apps, and portals. A sector-specific design system aligns brand, UX, headless content, and data so releases are faster, interfaces stay consistent, and decisions are grounded in accurate, real-time insight.

Insights
Brand

Energy Brand Strategy: The Evolution of Power and Why Companies Need Digital Maturity Now

It is a fact that the liberalization of the energy market has empowered consumers with more choices, making branding more critical than ever for energy companies.

Signals
Energy

Solar Just Beat Global Demand for the First Time

Most energy companies are still positioning solar as the "clean" choice. The environmentally responsible option. The sustainability play.

Signals
AI

AI Features Are the New Participation Trophies

Every SaaS homepage now has "AI-powered" above the fold. But their conversion rates haven't changed.

Insights
Design

How to Redesign a Website in 2025: A Strategic Guide for B2B Growth

Websites aren't online brochures anymore, they're mature functional software that businesses either find or defer interested parties. It’s where clients form their first impression of your brand, validate your expertise and decide whether to take the next step. In 2025, more than 60 % of web traffic comes from mobile devices and 94 % of first impressions are driven by design and usability . For B2B brands, an outdated or confusing site signals stagnation and undermines trust. An outdated design can negatively impact perception, user experience, and credibility, making it harder to engage visitors and improve search rankings.

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Stack

Traditional vs. Headless CMS: What’s right for a scaling business?

When choosing the best CMS platform for your digital presence, understanding the difference between Contentful vs WordPress is essential. Both are popular CMS platforms but serve different purposes and audiences. Whether you're managing a simple marketing site or building complex multi-channel digital experiences, this guide will help you make an informed choice.

Insights
Brand

The Worst Rebrands: A Deep Dive into Logo Fails

A logo is more than decoration - it’s the face of a company, the shorthand that represents its values, and often the first thing customers notice. A strong logo design builds trust, sparks recognition, and fosters loyalty. The worst logo, however, can confuse audiences, damage credibility, and waste money.

Insights
Brand

Defining Your Brand Personality Is a Strategic Move

In the early 2000s, Apple ran a series of iconic ads introducing two characters: "Hi, I'm a Mac" and "I'm a PC." In just a few lines of dialogue, the brand drew a sharp, memorable distinction between personality types - youthful versus uptight, creative versus corporate, simple versus stiff. It was personality as positioning and it worked quite well to personify who Apple was.