Insights

Brand, growth, and digital strategy

Guides and opinions on building brands, telling the story, and getting found. Written by the people doing the work.

Insights
Brand

Branding Strategy: The ultimate guide for building a strong brand

In today’s competitive market, brand strategy is far more than just a trendy term—it forms the essential foundation for how your business is perceived, builds trust, and drives growth. A well-crafted brand strategy enhances visibility, aligns internal teams, and generates lasting value. The way people perceive your brand is heavily influenced by the clarity and consistency of your brand strategy. Establishing a strong strategy from the outset is vital, as it lays the groundwork for all successful branding initiatives. To ensure its effectiveness, brand strategy should be informed by market research to align with consumer needs and competition.

October 22, 2025
Read the post
Search for a Post
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Signals
Brand

Why Fit-Tech Apps Are Still Losing Users and How Smarter UX Fixes It

The fit-tech industry has a retention crisis, but it’s not what you think. Users aren’t abandoning apps because they lack motivation. They’re leaving because the experience fights against how habits naturally form.

Signals
Security

Hackers Are Buying WordPress Plugins and Turning Them Against You

Last week, a security researcher caught something that most site owners never would.

Signals
AI

Agentic AI Has a People Problem

We’re deep in positioning work for a client building an agentic AI platform. I won’t name them (yet), but the product is impressive. Agents that catch freight exceptions before they compound, renegotiate contracts in real time, and book appointments without anyone asking.

Signals
AI

AI search is rewriting discovery. Here’s how to show up.

For two decades, the buyer’s journey began in a search bar. You optimized for rank. You competed for position one. You measured success in clicks.

Signals
AI

The AI Company That Said No to the Pentagon

Last Friday at 5:01 PM EST, a deadline passed. The Pentagon had given Anthropic, the company that makes Claude, until that moment to remove safeguards on its AI or face the consequences. Anthropic didn’t budge.

Signals
AI

Why Claude is Winning the AI War

Someone on Reddit asked both ChatGPT and Claude the same question a few days ago: "I want to wash my car. The car wash is only 50 meters from my home. Do you think I should walk there, or drive there?"

Insights
Energy

Energy Digital Experience: The New Operational Backbone for Energy

The energy and utilities sector is redefining customer engagement. What used to be bills and outage calls is now a continuous, data-driven relationship across sites, apps, and customer portals. Treat the digital experience as infrastructure: a unified stack that spans marketing, onboarding, an energy management platform, operations dashboards, and post-install support.

Insights
Stack

Best Headless CMS: How To Choose the Right Platform for Your Content Future

Handling content via websites, apps, and devices often feels messy and repetitive. Traditional platforms limit your content to a single design or channel, making updates slow and scaling more difficult.

Signals
Brand

How Santa Claus Became the World’s Most Resilient Brand

In Hawaii, he arrives by canoe wearing board shorts. In Russia, he’s an old man in blue robes traveling with his granddaughter. In Iceland, there are thirteen of him—mischievous pranksters named Spoon Licker and Window Peeper who show up one per night. Italy has an old witch on a broomstick. France gave him a donkey instead of reindeer.