Free field guide | RE+ 2026

The RE+ exhibitor follow-up playbook

The badge scan isn't the conversion. What happens next is.

A practical 30-day post-show guide for renewable energy exhibitors. Learn how to capture the right details at the booth, follow up in the first 72 hours, build a compliant marketing list and measure pipeline long after the show floor closes.

Cover of The RE+ Exhibitor Follow-Up Playbook
  • 12-page PDF
  • 15-minute read
  • Includes a 30-day desk checklist

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Why this guide

RE+ pays off later than your report is due

Not everyone you meet at RE+ leaves ready to buy. An EPC might be building next year's supplier shortlist. A developer could still be working through interconnection or financing. An engineering team might spend months evaluating new technology before procurement gets involved.

Most teams get asked whether the show paid off about 30 days later. This playbook covers those first 30 days of follow-up, then shows you how to keep measuring at 90, 180 and 365 days.

What's inside

Before RE+

Set up before the show

Define why you're going, set your GA4 and LinkedIn attribution lookback windows and test your consent setup before day one.

01

Make every booth conversation count

The five details to capture before a conversation ends, plus how to offer a technical resource the whole buying committee will use.

02

The first 72 hours

Clean your CRM, sort leads into three groups and write follow-up that reflects the actual conversation.

03

Build a list people want to join

Double opt-in, GDPR, CCPA/CPRA and CAN-SPAM in plain language, with a suggested 30-day nurture sequence.

04

Stay visible while projects move forward

Website, LinkedIn and retargeting tactics for long renewable energy buying cycles, with a tracking and consent check.

05

Measure pipeline, not badge scans

Tie RE+ to the goal you set before the show and track it at 30, 90, 180 and 365 days.

Playbook page on the first 72 hours, showing three lead groupsPlaybook page with the 30-day RE+ checklist

Built to use, not just read

Checklists, timelines and sample emails your team can put to work

A 30-day RE+ checklist from booth prep to reporting

A three-group lead sorting framework with next steps

A before-and-after follow-up email example

A 30-day nurture timeline and attribution checkpoints

Measure what matters

Four checkpoints, not one badge count

30
 days
Qualified leads, meetings and initial opportunities
90
 days
Pipeline development and sales progression
180
 days
Procurement milestones and opportunity advancement
365
 days
Closed revenue, influenced deals and longer-term ROI

The most valuable conversation you have at RE+ might not turn into a contract for another year.

Remember what people told you, deliver what you promised and make it easy for them to find you when their next project moves forward.

Get the playbook
Get the playbook